Legal

Privacy Policy

How we collect, use, and protect your personal information.

Effective Date: June 28, 2025Last Updated: December 22, 2025

Introduction

Welcome to PolicyScanner Brokerage Incorporated (collectively, “PolicyScanner”, “we”, “us” and/or “our”). We own and operate the website www.policyscanner.ca (the “Site”), which offers online life insurance brokerage, insurance quote comparison, and insurance advisory services.

We take your privacy seriously. This Privacy Policy describes our personal information processing practices in relation to you and your personal information as well as the types of personal information we may collect from or about you when you visit our Site or interact with our advertisements on social media platforms.

What Personal Information We Collect

We collect and maintain different types of personal information provided through our website or via Facebook and Instagram Lead Ads. This includes:

Contact and Identification Information

  • Name, address, postal code, telephone number, and email address
  • Date of birth, citizenship/residency status, marital status and gender

Health and Medical Information

  • Height, weight, whether or not you are a smoker
  • Medical history and family medical history
  • Tobacco and alcohol usage history

Employment and Financial Information

  • Occupation, years of employment, annual income
  • Financial assets and debt information

How We Use Your Personal Information

We only collect information from you that is necessary to provide you with the life insurance products and services available through our Site. We collect information to:

  • Fulfill your requests for life insurance quotes, assessments, and applications
  • Send you a quote confirmation email and relevant follow-up communications regarding your inquiry
  • Contact you by phone or email when a licensed advisor is ready to review your results
  • Assess your life insurance needs and identify appropriate products
  • Ensure compliance with applicable laws and regulatory requirements in Canada

Email communications

By submitting a quote request, you consent to receiving a quote confirmation email and follow-up communications from PolicyScanner. You may opt out at any time by clicking “Unsubscribe” in any email or by contacting us directly.

How We Share Your Information

Your personal information will be shared with life insurance companies and managing general agents to assist you in purchasing suitable life insurance policies.

Meta Platforms (Facebook & Instagram): For users who provide information via Lead Ads, we use the Meta Marketing API to securely retrieve and process your inquiry. This data is transferred from Meta's servers to our internal brokerage system for the sole purpose of providing the insurance quote you requested.

We may also disclose your personal information to:

  • Life insurance companies for obtaining quotes and processing applications
  • Service providers to perform business functions including website hosting and secure data retrieval
  • Legal authorities as required by law

Important: We will not share your personal information with any third-party marketers without your specific consent.

Sharing with Life Insurance Companies

This is a critical aspect of our business model. When you request life insurance quotes or submit applications through our platform:

  • Quote Generation: We share necessary personal information with multiple life insurance companies to generate accurate quotes
  • Application Submission: If you choose to submit an application, we share your information with the selected insurer

Important: The personal information that you submit to a life insurance company will be governed by that insurer's privacy policy. We do not send any information to a life insurance company until the application is complete and you authorize us to submit it.

Your Rights and Choices

It is important to us that we collect, use or disclose your personal information only when we have your consent to do so. You have the right to:

  • Access your personal information that we have about you
  • Request corrections to inaccurate or incomplete information
  • Withdraw your consent at any time
  • Opt out of email communications at any time
  • Data Deletion: To specifically request the deletion of your data, please contact us at the email below

Data Security and Protection

We use reasonable physical, technical, and administrative security measures to protect personal information from unauthorized access or disclosure. This includes encryption when transmitting data from Meta's API to our servers.

Data Retention: We keep your personal information as long as is reasonably necessary to complete our dealings with you, comply with life insurance industry requirements, or as may be required by law.

Contact Information

If you have questions regarding this Privacy Policy, you may contact our Privacy Officer:

Privacy Officer: Eldho George

Email: eldho@policyscanner.ca

Address: 6 Urbane Blvd, Kitchener, Ontario, N2E 0J2

Phone: (437) 422-8353

PolicyScanner Brokerage Incorporated (FSRA #41964M) · Digital Life Insurance Brokerage · Last Updated: December 22, 2025